If you’ve ever found yourself staring at a blank screen thinking, “What do I even post today?” — you’re not alone. Whether you’re a small business owner, creative, or service provider of any kind, content blocks are real.

But here’s the good news: you don’t need a complex strategy or flashy production to create content that connects. You just need to show up with intention.

Here are 3 easy ideas to help you build trust, highlight your value, and stay top of mind:

1. Show Your Setup
Give your audience a peek behind the curtain. Whether it’s your workspace, your tools, or how you prep for a client—this kind of behind-the-scenes content builds transparency and showcases your professionalism without having to say a word.

People love seeing how things come together. It makes your service feel more approachable and builds trust before they ever book.

2. Answer One FAQ
What’s one question your clients constantly ask you?

Take that question and turn it into a 30-second tip, insight, or myth-buster. You don’t need to explain everything—just deliver one clear piece of value. These types of videos perform well because they’re both helpful and easy to consume.

Bonus tip: use bold text on screen to highlight the question!

3. A Day in Your Life
This one’s gold for relatability. From your first sip of coffee to your last email of the day, let people into your world.

You don’t have to overshare—just show the real human behind the service. Personality builds loyalty. And remember, people connect with people, not just services.

Here’s the truth:
You don’t have to pitch in every post. You don’t need to go viral. You just need to show up, serve value, and stay consistent.

That’s how trust is built—and that’s what leads to sales.

👉 Not every post needs to sell. Some just need to connect.

Show up, serve value, and the right clients will come to you.

You’ve got this.