Let’s get uncomfortable for a second.

Your friends and family are not your ideal clients. They’re not your cheerleaders. And they’re not the ones who are going to carry your business to success.

And that’s okay.

The sooner you accept that no one will care about your business as much as you do—not your friends, not your family, not even your employees—the sooner you can actually build the business you want.

Your best clients are out there.

They find you online. They vibe with your energy. They love your work. They book you because they believe in what you do.

They’re the ones who send referrals without being asked, who come back again and again, and who advocate for you because they see the value.

That’s who you build for.

Not the people who ghost your posts or never engage with your wins.

So stop shaping your services and content around support that was never meant to show up.

Start creating for the people who already want what you offer. That’s when everything changes.

You’re not for everyone. You’re for your people.

🔥 Ready to attract the clients who actually get it? Let’s build your brand around them.

Click here to get started ✨