Dentique underwent a full rebrand, and she wanted her social media to reflect it: an elevated, high-end experience without losing sight of the knowledge, expertise, and compassion at the core of her practice. I translated that rebrand across her content and branding, creating a look and voice that felt both premium and approachable.

Since she wanted to be positioned as the expert, we leaned into educational content, teaching her audience while showcasing the quality of care and service she provides. By using her rebranded content pillars, we went through various avenues such as trending, educational, perspective, and transformation to ensure that we created a variety of content types that continued to establish her expertise, while still humanizing her and connect with the audience on a deeper level.

Consistency was the goal, and we delivered: posting almost every day, we steadily built brand awareness and strengthened trust in her expertise, all while keeping her presence aligned with the elevated identity she rebranded toward.

Dentique hired a professional photographer and videographer to capture their brand. Using that media, I created B-roll, testimonials, and promotional content. In addition, the Dentique filmed independently and I filmed on-site quarterly to produce trend-based videos, talking heads, and other content they want to highlight. My content creation services focus on relatable, phone-friendly content that connects with their audience. Professional photographer referrals are available upon request; please note they are independent and not affiliated with The Lucid Aesthetic.